Weather forecasts are usually broadcast and unsurprisingly they focus on the weather, will it rain, snow, frost, warning of serious flooding. Oh, yes the odd, the NE wind will make is feel a lot colder so you may want to put on an extra layer of clothing. In the end of the we consume the information and then make choices, what to wear, what time to go skiing, walking, etc.
The first lifestyle linking weather service I use is weatherpixie, a primative icon that shows the clothing linked to the weather. No real perosnalization but you can see the day when I can personalize this to my existing clothes I own, how I am effected by wind chill, recommend new purchased base upon forecast weather that don't already own.
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